Elegant Themes vs Figma

Which should you choose?

Choose Elegant Themes if you're a small business owner or WordPress user who needs to build and launch websites quickly without coding knowledge—Divi's drag-and-drop interface gets you live in hours. Choose Figma if you're a designer or design team that needs to collaborate on UI/UX projects with real-time feedback and handoff capabilities before development begins. The two tools serve different stages of the web creation process: Figma for planning and design, Elegant Themes for building and publishing.

FeatureElegant ThemesFigma
Visual Workflow Builder~
Database Management
User Authentication~
API Integration~
Mobile App Support
Template Library
Collaboration Features~

Elegant Themes

Figma

  • High-quality collectible figure with excellent detail and articulation
  • Industry-standard tool for learning UI/UX design with accessible entry point for beginners
  • Premium pricing makes figures expensive and inaccessible
  • Stock valuation concerns as Claude Design and Google Stitch present emerging competitive threats

Frequently asked questions

Which tool is better for whom?
Elegant Themes (Divi) is better for WordPress website builders and content creators who want to design pages without coding, while Figma is better for design teams and UI/UX professionals who need collaborative design and prototyping tools. Choose Divi if you're building websites; choose Figma if you're designing interfaces and need real-time team collaboration.
What is the main difference between these tools?
Elegant Themes is a WordPress page builder focused on website creation with a visual drag-and-drop interface, while Figma is a browser-based design platform for creating, prototyping, and collaborating on UI designs. They serve different purposes: Divi builds live websites, while Figma creates design files and prototypes.
How do the pricing models compare?
Specific pricing details for both tools are not provided in this comparison, so we recommend visiting their official websites or contacting their sales teams directly to compare current pricing plans and features.
Is it worth switching from one to the other?
Switching depends on your actual needs: if you're currently using Figma but need to build live WordPress websites, Divi is worth switching to; if you're using Divi but need collaborative design tools for a team, Figma is worth adopting. These tools often complement each other rather than replace one another, so many teams use both.
Dominik Reuter
About the author Dominik Reuter — Founder & Software Analyst

B.Sc. in e-commerce (THWS Würzburg-Schweinfurt) and years of hands-on online marketing experience. At Toolsplorer I test software the data-driven way: independent review sources, price monitoring, and real user feedback instead of marketing claims.

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