LeadMagic
Average of 2 independent sources · Data updated: 2026-09-16 · How we score →
Show score breakdown
| Source | Rating | Weight |
|---|---|---|
| G2 | 8.2/10 | 50.0 % |
| Capterra | 9.0/10 | 50.0 % |
We never award a 10/10 — the composite score is capped at 9.4. A perfect headline rating would not be credible.
Ad link. If you sign up through it, we may earn a commission — your price stays the same. How we earn →
Key facts at a glance
- What it is
- LeadMagic is an API-first B2B data enrichment platform built for go-to-market engineers and developers who need verified contact and company data at scale.
- Toolsplorer score
- 8.6/10 (average of 2 independent sources)
- Best for
- GTM engineer automating outbound pipelines who needs reliable contact data via API
Last updated:
Why this tool?
- API-first design built for AI agents and GTM engineers, not just sales reps clicking dashboards
- Single credit pool works across REST API, CLI, MCP, and chat — switch interfaces without buying separate plans
- Pay only for valid results: credits are not consumed for failed or unverified lookups
- Hiring signals and company intelligence alongside contact data — enrichment goes beyond just email
When NOT to use?
- You need consumer (B2C) contact data. LeadMagic focuses exclusively on B2B records — business emails, work mobile numbers, and company intelligence — so it is the wrong tool if your targets are individual consumers rather than professionals at companies.
- Your team has no technical resources to integrate an API. LeadMagic is built API-first and designed for GTM engineers and developers; non-technical marketing teams without developer support will struggle to get value from it without significant setup effort.
- You need high-volume enrichment on a tight budget. At $49.99 for 2,000 credits and $849 for 100,000 credits, costs scale quickly for large prospect lists — tools with flat-rate unlimited plans may be more economical if you're enriching hundreds of thousands of records monthly.
- You already have accurate, up-to-date contact data in your CRM. LeadMagic's core value is enriching missing or stale records; if your existing data is verified and complete, paying per enrichment adds cost without meaningful benefit.
- You operate in markets with strict data-privacy regulations and need documented compliance workflows. Credit-based enrichment APIs involve third-party data sourcing, and teams in heavily regulated industries (healthcare, finance, EU-based enterprises under GDPR) may require more explicit data-lineage and consent documentation than a developer API typically provides out of the box.
LeadMagic is an API-first B2B data enrichment platform built for go-to-market engineers and developers who need verified contact and company data at scale. Unlike traditional sales intelligence tools that lock users into a web UI, LeadMagic exposes its enrichment capabilities through a REST API, CLI, MCP (Model Context Protocol), and a chat interface — all drawing from a single shared credit pool.
Core Features and Data Coverage
LeadMagic focuses on delivering verified B2B records rather than raw, unvalidated lists. Its enrichment endpoints cover several data types:
- Email enrichment — returns verified business email addresses for individual prospects, with validation built into the lookup process so credits are only consumed for deliverable results.
- Mobile phone numbers — direct-dial mobile numbers for decision-makers, a data point many competing platforms either lack or charge a premium for.
- Company intelligence — firmographic data including company size, industry, tech stack signals, and hiring activity that can feed intent-based outbound workflows.
- Hiring signals — job posting data that indicates which companies are actively growing specific departments, useful for timing outreach.
The platform positions itself as "the enrichment layer for AI agents," which reflects its technical design. Developers can plug LeadMagic into automated pipelines, CRM sync workflows, or AI-driven prospecting agents without building custom scrapers or managing multiple vendor integrations.
Pricing and Credit Model
LeadMagic uses a credit-based pricing structure where 1 credit equals 1 enrichment. Monthly plans start at $49.99 for 2,000 credits and scale up to $849 for 100,000 credits. The key differentiator in its billing model: credits are only charged for valid, verified results. If a lookup returns no match or an unverifiable record, the credit is not deducted.
This pay-for-valid-data approach can significantly reduce effective cost per record compared to platforms that charge regardless of match quality. For teams running large enrichment batches where match rates vary, this model provides more predictable unit economics.
All plan tiers share a single credit pool across every interface — API, CLI, MCP, and chat — so there is no need to purchase separate allocations for different access methods.
Where LeadMagic Fits and Where It Falls Short
LeadMagic is well-suited for technical GTM teams that build custom outbound infrastructure. If your workflow involves enriching CSVs through scripts, feeding data into AI agents, or integrating enrichment into a CI/CD-style sales pipeline, the API-first approach removes friction that GUI-heavy tools introduce.
Compared to alternatives like Apollo.io, ZoomInfo, or Clearbit (now Breeze by HubSpot), LeadMagic is narrower in scope. It does not include a built-in sequencing tool, inbox management, or a prospect database for browsing. It is strictly an enrichment layer — you bring the leads, it returns verified data. Teams that want an all-in-one sales engagement suite will need to pair LeadMagic with separate outreach tooling.
The MCP integration is a notable feature for teams already building with AI agents, as it allows large language models to call LeadMagic endpoints directly during agentic workflows — a capability few competitors currently offer natively.
For developers and revenue engineers who prioritize data accuracy and flexible integration over a polished UI, LeadMagic offers a focused, cost-efficient enrichment layer with a transparent billing model. Teams that need broader sales engagement features will want to evaluate it as one component in a larger stack rather than a standalone solution.
Ready to try LeadMagic?
Try LeadMagic for free and see for yourself.
Ad link. If you sign up through it, we may earn a commission — your price stays the same. How we earn →
LeadMagic vs. Alternatives
| Feature | LeadMagic | Apollo.io | Clearbit |
|---|---|---|---|
| Verified Business Email Lookup | ✓ | ✓ | ✓ |
| Mobile Phone Number Enrichment | ✓ | ✓ | ✗ |
| Company Firmographic Data | ✓ | ✓ | ✓ |
| REST API Access | ✓ | ✓ | ✓ |
| CLI & MCP Interface | ✓ | ✗ | ✗ |
| Credit-Based Pay-Per-Result Pricing | ✓ | ✗ | ✗ |
| Hiring & Job Signal Intelligence | ✓ | ✓ | ✓ |
| Built-in Prospecting Database | ✗ | ✓ | ✗ |
✓ Supported ○ Limited ✗ Not supported
vs. Alternatives
- vs. Apollo.io: API-first pricing model charges only for valid hits, not flat seat fees regardless of data quality
- vs. Clay: native MCP support means AI agents call enrichment directly without building custom Clay tables
- vs. Hunter.io: adds mobile numbers and company hiring signals beyond email-only lookup
- vs. Clearbit: credit-based model avoids expensive annual contracts — pay as you enrich
Frequently Asked Questions
- What is LeadMagic and how does it work?
- LeadMagic (leadmagic.io) is an API-first B2B data enrichment platform that provides verified business email addresses, mobile phone numbers, and company intelligence for go-to-market teams and developers. It works on a credit-based model where you submit a prospect or company record and receive enriched, validated contact data through the REST API, CLI, MCP server, or chat interface — and you are only charged one credit when a valid result is returned.
- How much does LeadMagic cost?
- LeadMagic uses monthly credit-based pricing, with plans starting at $49.99 for 2,000 credits and scaling up to $849 for 100,000 credits. Because credits are only consumed for successful enrichments — not failed lookups — teams pay only for accurate, verified data rather than wasted attempts.
- What data does LeadMagic enrich?
- LeadMagic enriches B2B prospect records with verified business email addresses, mobile phone numbers, company firmographic data, and hiring signals useful for outbound sales. The platform is designed for both go-to-market teams building prospect lists and developers integrating enrichment into automated pipelines or AI agents.
- Does LeadMagic have an API?
- Yes, LeadMagic is built API-first and provides a REST API alongside a CLI, an MCP (Model Context Protocol) server for AI agent workflows, and a chat interface — all drawing from a single shared credit pool. This makes it straightforward for GTM engineers to embed enrichment directly into outbound automation, CRM workflows, or custom AI-driven sales tools.
- How is LeadMagic different from other B2B data enrichment tools?
- LeadMagic differentiates itself by positioning as the enrichment layer specifically built for AI agents and GTM engineers, offering native MCP support alongside traditional API and CLI access. Its pay-only-for-valid-results credit model reduces waste compared to flat-rate data providers, and its unified credit pool across all interfaces gives engineering and sales teams flexibility to enrich data wherever it fits best in their stack.
